Mark Lee

Reison Medical is represented worldwide through local distributors. In the UK, Anetic Aid has been the main distributor and regulatory representative to the authorities since 2020.

Mark Lee, Product Manager at Anetic Aid, explains that they have long been familiar with Reison’s innovative and high-quality products.

“We also incorporate various Reison products into our own offerings” he says.

Reison’s classic armboards are well-known and appreciated worldwide, including in the UK. Mark Lee confirms:

“Their entire product range is impressive, but it’s the surgical armboards that continue to stand out and remain unmatched.”

User-Friendliness and Quality

The popularity of the armboards is primarily due to their user-friendliness, particularly the practical one-handed grip. Quality is another factor contributing to the product’s long lifespan. The unique ball joint in the armboard has become so renowned that it’s commonly referred to as “Reison Technology.”
Mark Lee also notes a growing interest in carbon fiber operating tables for arm and hand surgery. He understands why.

“They are lightweight compared to traditional arm and hand surgery tables, yet without compromising stability. The directly mounted clamps make the table easy to attach to an operating table.”

Strong Reputation and Reliability

Globally, Reison’s product range is popular for its functionality, user-friendliness, and exceptionally high quality. Mark Lee particularly admires the design, quality, reliability, and durability of Reison’s products.
“There are, of course, several competitors to Reison in the market, each with their own interpretations of the units. But Reison Medical and Anetic Aid are a great fit” Mark Lee believes.

“Reison’s reputation carries significant strength, and combined with what Anetic Aid offers as a strong and reliable supplier of medical equipment, it positions both of us in a very strong place.”

Exceptional Communication

As a distributor, Anetic Aid promotes Reison across all its channels, including its website, digital media, printed materials, trade shows, and through its sales team.

“They have done a fantastic job; we’ve seen growth in the UK and feel very confident about the future,” says Cecilia Jakobsson at Reison Medical.

Communication with distributors is something Reison Medical invests a lot of time and energy in, and Mark Lee confirms that these efforts pay off.
“Across the entire company, Reison is exceptional at communication. They are extremely responsive, helpful, accommodating, and highly professional” says Mark Lee.